Under the motto “BETTER AI FOR ALL,” our mission is to protect people and the environment in AI processes.  

Tech and data permeate every aspect of people’s lives, changing the way we live, work and even fall in love! But while innovation in medicine or food follows protocols and is required to prove its usefulness and impacts through checks, certifications and audits, technological innovation makes it to people’s homes, streets, wrists, pockets and conversations with very little oversight.  

And yet we know that AI struggles with outliers. All minority groups are systematically pushed out of automated data processes, leading to widespread bias and inefficiencies in AI and data solutions and services. 

We believe that the only innovation worth succeeding is responsible innovation. Just as people would not buy a car without seatbelts or accept a vaccine that didn’t go through clinical trials, society should not be exposed to AI that has not been tested for bias and outlier performance. 

Since 2012 we have been working on advancing society’s understanding of technological impacts and developing solutions to identify and mitigate AI bias. Through our work with civil society and impacted communities, we develop and advance AI auditing tools that open the AI black-box and create incentives for developers to do better and build AI for all.  

Our work proves that AI can and must do better. At Eticas Foundation we are convinced that the best AI is yet to come and want to build the transparency and accountability tools needed to make AI work. For all.