Google Images Search gender bias based on profession

A 2015 study of the University of Maryland and the University of Washington highlighted a noticeable gender bias in the Google image search results when submitting queries related to various professions (Cohn 2015). The study not only found a severe under-representation of women in image search results of ‘CEO’ and ‘Doctor’ but demonstrated a causal linkage between the search results and people’s conceptions regarding real-world professional gender representation (ibid). Google declined to comment on the study’s findings.

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